Samsung Electronics released a new generation of folding phones on Wednesday (10th), announcing that it aims to increase the sales of folding phones to half of total sales by 2025, vowing to make it a mainstream product.
Roh Tae-moon, head of Samsung’s mobile communications business unit, said that with global partners such as Google, Microsoft and Facebook parent company Meta, the hardware and software of the new generation of folding machines have improved, although recession fears and high inflation have weakened Purchasing power, still optimistic about the new folding machine Galaxy Z Flip 4 and Galaxy Z Fold 4 to help consolidate the leading position in the global smartphone market.
Lu Taiwen also said that the company will strive to make folding phones a major product category other than the Galaxy S series, as well as a key product lineup in the high-end market.
Samsung said earlier that the clamshell Galaxy Z Flip 4 is designed to be “completely hands-free”, allowing users to make calls, return messages and take pictures without opening the phone, while improving the user experience for uploading short videos on Facebook, WhatsApp and Instagram .
The Galaxy Z Fold 4, which opens to the left and right like a book, features more powerful multitasking and a larger screen, and supports the drag-and-drop function of Google applications such as Gmail, allowing users to quickly share files, photos, and copy and paste. The operation is more PC-like.
According to Counterpoint Research data, in the first half of this year, Samsung led the global smartphone market with a market share of 62%. The agency is optimistic that folding mobile phones will become the fastest growing model this year, with annual shipments estimated to increase by 73% to 16 million units.
Counterpoint analyst Jene Park said that the Galaxy Fold 4 and Flip 4 will continue Samsung’s development momentum in the field of folding machines, and it is estimated that sales will be close to 9 million this year.
Samsung said in an earnings conference call last month that smartphone demand is expected to slow in the second half of the year amid geopolitical issues and economic uncertainty, but it remains committed to mainstreaming foldables to boost flagship products. sales and profitability.