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Burger King’s Latest Sandwich Is Designed to, Well, Maximize

by WOOWinvest
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Burger King’s Latest Sandwich Is Designed to, Well, Maximize


While most of us see meals as a way to satisfy our appetites, some see them not as fuel but as a challenge.

We’ve all seen an eating contest or two where pros line up to eat a lot of food after dutifully expanding their stomachs.

While not everyone wants to turn eating into an exercise, many hobbyists prefer to take on the eating challenge at a local restaurant just for fun. If you can finish a meal, it’s usually free, but you may eat up a few pounds of meat in the process.

If there’s one thing, Restaurant Brand International (QSR) – Get the Restaurant Brands International Inc. report Burger King isn’t afraid, it’s getting bigger — to the point where the average customer can’t fit a burger into their mouth.

It makes sense for the company to host a food challenge. Not only is this an ideal strategy to get free promotions from loyal customers, but it will also drive more people to its restaurants to see if this massive pile of meat is as big as it appears in one or another photo or video .

Burger King’s Eating Challenge

Burger King launched its One Pound Beef Burger Challenge today at six participating locations in Japan.

As you can see, the burger in question (officially known as the Max One Pound Beef Burger) features four quarter-pound fire-grilled patties, along with bacon, to live up to the name (not to mention that eating it adds 1,633 calories).

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Participants had 45 minutes to eat burgers and fries. Whether you finish your meal or not, you can still get the t-shirt above for the event.

According to the official registration page, it will run until July 16 and it’s already sold out. A tweet from Burger King’s official Japanese Twitter account said the company was considering hosting another eating contest this year due to the popularity of ticket sales for the contest.

July 16 has come and gone, and the event isn’t quite over, as a second event will be held on August 7 to honor the resolve of those who have eaten multiple burgers at each of the six locations.

For fans of competitive eating, the event will be the most exciting as Japanese legends Max Suzuki and Nobuki “Giant” Shirota will be in attendance to meet the finalists.

Suzuki, Japan’s most competitive eater, made his U.S. debut in 2018 as the winner of the Nathan’s Famous qualifier in Las Vegas. He ate 42.5 hot dogs and buns in 10 minutes.

Burger King’s international business is strong

RBI has clearly done its homework for such an event in Japan, as the competitive eating scene in certain parts of the country has generated considerable interest.

While the RBI has made it clear that it aims to focus on developing its properties globally, its presence in international markets has been one of its strengths over the past few years.

Joshua Kobza, COO of Restaurant Brands International, highlighted the increase during the company’s third-quarter 2021 earnings call.

“The success of our global growth strategy is evident in Burger King’s international growth, which has included doubling the brand’s international store count since 2012 to nearly 12,000 locations, accounting for approximately 30% of the brand’s global system sales. 60 percent,” he said.

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