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BYD enters Japanese passenger electric vehicle market

by WOOWinvest
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BYD enters Japanese passenger electric vehicle market


BYD this week announced its official entry into the Japanese passenger car market, with three models to be launched in 2023.

First, BYD will offer the Atto 3 model (known as Yuan Plus in China and Atto 3 in Australia). The BYD Atto 3 is expected to go on sale in January 2023.

The second is the BYD Dolphin, which is scheduled to be launched in mid-2023, and the third is the all-new BYD Seal, which is scheduled to be launched in the second half of 2023.

All three EVs are based on BYD’s e-platform 3.0 and powered by BYD blade batteries (LFP chemistry and battery-to-battery pack system). In the case of Seal, the battery is structural – CTB (battery to body).

“These three electric vehicles bring more choices and further enhance the local electric passenger vehicle market,” BYD said. Well, it will be interesting to see how Toyota, Nissan, Honda and other Japanese manufacturers have had to compete with the growing number of foreign BEVs on their own soil in recent years.

BYD enters Japanese passenger car market with three electric vehicles

Wang Chuanfu, Chairman and President of BYD, said:

“As one of the first companies to develop electric vehicles in the world, BYD has accumulated 27 years of expertise and experience in the field of new energy vehicles, and has mastered the power of batteries, motors, electronic control systems and automobiles – today, in consumer support and Looking forward, BYD officially entered the Japanese new energy passenger vehicle market, and through the joint efforts of BYD and the local new energy vehicle market, we will be committed to leading the future development of electric vehicles. A better life.”

BYD is not entirely new in Japan, as the company already sells a variety of products including rechargeable batteries (since 1999), solar products, pure electric buses, pure electric forklifts, and more. Passenger electric vehicles are just another chapter in the ongoing expansion.

Considering that the current domestic BEV quotation in Japan is relatively narrow, BYD has a great chance to gain a bridgehead.

Currently, the company operates in 70 countries (more than 400 cities) on six continents, but its plug-in electric vehicle sales are mainly concentrated in China (133,762 in June, only 2,177 were exported).

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