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Disney Shares What’s Next in Its Battle With Universal Studios

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Disney Shares What’s Next in Its Battle With Universal Studios


walt disney (DIS) – Get The Walt Disney Company Report and Comcast’s (CMCSA) – Access to Comcast Corporation’s Class A Common Stock Report Universal sometimes looks like heavyweight fighters who throw punches at each other but never knock down their opponent. The two theme park giants are in direct competition in California and Florida, and they appear to be pushing each other to spend more.

It started with the opening of Universal’s first “The Wizarding World of Harry Potter” at its Islands of Adventure theme park in Orlando. With the flagship “Forbidden Journey” at its core, this new section sets a high bar for theme park land.

The Wizarding World is more than a collection of rides and shops. It’s an immersive world that takes visitors inside the Harry Potter books and movies. Universal thus changed the game, eventually leading Disney to emulate Disney’s Animal Kingdom’s “Pandora: The World of Avatar,” Disney’s Hollywood Studios’ “Toy Story World,” and Harry Potter’s real answer, “Star Wars: Galaxy’s Edge” in Hollywood Studios in Florida and Disneyland in California.

While both companies have focused on building new rides rather than new land for the past few years, the arms race continues. Universal is betting big on roller coasters, adding “Hagrid’s Fantastic Creatures Motorcycle Adventure” and Jurassic Park-themed Velocicoaster in Florida, while it’s slowly building out its new “Epic Adventure” theme park .

Disney has already launched a roller coaster, “Guardians of the Galaxy: Cosmic Rewind,” a first for Epcot, and it’s about to open “Tron: Lightcycle Run” in the Magic Kingdom. “The theme park giant has a number of other projects in the works, but while Universal’s plans are clear — it’s building a brand new theme park in Florida that could include a Nintendo-themed ride that debuts in Japan — — but Disney has remained silent.

Now, with the D23 Fan Expo taking place Sept. 9-11 at the Anaheim Convention Center, the company has promised a peek into the future of its theme parks.

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Disney’s Dreamworld

Think of D23 as Disney’s own personal comic-con. The company hosts large panel discussions to give its biggest fans a glimpse of its future, attended by top executives and creative leaders.

Two important offerings will give attendees an idea of ​​what’s next for Disney, not just at its theme parks.

“From the moment D23 Expo 2022 begins, attendees will be able to explore Disneyland’s Dreamworld pavilion and have direct access to new stories, attractions and adventures from Disney Imagineers around the world. – Bayou Adventure by Tiana Scene glimpses, Epcot’s makeover, new Frozen-themed experiences, Disney cruises, live entertainment and more to explore at the pavilion,” the company shared in a press release.

In addition to the Dreamworld pavilion, one of the company’s key leaders will speak on what’s next for its theme park and beyond.

“The world’s most anticipated new developments will be shared when Disney Parks, Experiences and Products Chairman Josh D’Amaro presents ‘Unlimited Futures: Disney Parks, Experiences and Products’,” the company shared. “Josh hits the Hall D23 stage on Sunday, September 11th at 10:30am, filling this presentation with prescient moments and special surprises.”

Disney also has special D23 merchandise

With its biggest fan presence, Disney has a massive audience to which to sell a ton of merchandise. It won’t miss this opportunity because it will have a lot of special event items.

“This year’s D23 Expo 2022 will also feature unprecedented limited-edition merchandise from Disney, Pixar, Marvel, Star Wars, National Geographic and more,” the company added. “The Walt Disney Imagineering Mickey’s of Glendale store will reopen this year. Back at D23 Expo, this time there will be three unique retail spaces tailored to different categories and experiences: Mickey’s of Glendale Main Store, Mickey’s of Glendale Pin Store and D23 Expo Shop x Mickey’s of Glendale.”

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