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Elon Musk Gives Himself a Second Chance to Sell an Unusual Machine

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Elon Musk Gives Himself a Second Chance to Sell an Unusual Machine



Billionaire Elon Musk is giving himself a second chance.

For months, the world’s richest man has struggled to draw attention to what he sees as a revolutionary product. So far, he hasn’t, despite millions of fans and investors who are often unprepared for his promises.

However, the serial entrepreneur went out of his way to sell Tesla’s humanoid robot, Optimus Prime. (TSLA) – Get Tesla Inc report is developing to the world to convince them that it will revolutionize our lives.

“I’m surprised people don’t realize the importance of the Optimus robotics program,” the tech mogul said on a first-quarter earnings call last month, visibly angry.

“The importance of Optimus Prime will become apparent over the next few years. Those who have the insight or listen carefully will understand that Optimus Prime will ultimately be more valuable than the auto business, more valuable than the FSD,” Musk added. Said he was referring to Tesla’s Full Self-Driving Assistance system, which costs $12,000.

Introducing Optimus Prime

Optimus Prime is a project Musk hopes to replace humans with robots in his factories.It launches in August 2021 at a special event called Tesla AI [Artificial Intelligence] sky. Optimus Prime is a man in a robot suit, nearly 6 feet tall and 125 pounds — or rather, the man in a robot suit.

Musk said at the time that Tesla robots would use the same artificial intelligence systems that help power Tesla cars.

A year later, Musk decided to organize a second event dedicated to artificial intelligence on August 19, the second event he hosted.

The event was clearly an opportunity for the tycoon to showcase Tesla’s prowess and progress in improving its self-driving technology. Musk, who tends to overpromise, has promised Tesla cars will be self-driving by the end of the year. Currently, FSD Beta, the most advanced version of Tesla’s driver assistance system, allows the vehicle to perform a variety of actions, but it cannot drive itself without a driver.

“August 19th, Tesla AI Day 2. Lots of cool updates!” Musk announced on Twitter on May 17th.

In an exchange with Twitter users, the Tesla CEO acknowledged that hiring is also a lure amid a raging war for talent among tech groups.

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“Yes, the purpose of AI Day is to convince good AI/software/chip talent to join Tesla,” the businessman added.

But the question everyone is talking about is how Musk can finally convince skeptics of the importance of Optimus Prime.

“Wow, can’t wait! Will you show a preview of the Tesla Bot?🙏🏻” asked YouTuber and Tesla investor David Lee.

“Yes,” Musk responded.

Coming in 2023

The response sparked a lot of excitement among Musk’s fans on social media, but other Tesla supporters pointed out that it wasn’t the first time the billionaire had made a big promise that ultimately went unfulfilled.

“The market didn’t react to this because it would be an unprepared Elon talking about his employees again,” commented a Twitter user who identified himself as a Tesla investor. “Overpromising updates and delivering fluffy statements. I’m a $TSLA bull, but they execute poorly on some things.”

“The market that reacts to this is the labor market, not the stock market. It’s for the first, not the second,” another user wrote.

Optimus will assist with tasks around the factory or perform other types of repetitive work, the company said. Tesla hopes to produce 20 million cars a year, with close to 1 million in 2021.

Humanoid robots could herald an era in which “manual work will be an option,” Musk said. Ultimately, this could mean “the need for a universal basic income”.

But in 2018, the billionaire said that sometimes too much automation is a “mistake.”

“Yes, it was a mistake for Tesla to over-automate it. My mistake, to be precise. Humans are undervalued,” the billionaire said at the time.

Musk has promised that a prototype Optimus will be ready by the end of the year, and Tesla plans to start selling it in 2023.

“I think actually our most important product development this year is actually the Optimus humanoid robot. I think over time that will likely be more important than the automotive business,” the tech mogul said in January.

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