Since Salem’s Lot tragically (but understandably) moved out of the September 9 slot, I imagine the only “big” horror trailer we’ll get this week will be the first trailer for the end of Halloween. It’s nearly the same brief tease we saw at CinemaCon, which makes sense since the footage wasn’t released online. There’s no reason not to use it now to reduce trailer repetition. Instead, they could recycle the CinemaCon clip as the first trailer and cut one sometime in August (Idris Elba’s Beast) or September (maybe 20th Century Studio’s Savage) A more traditional trailer.
I’d be interested in whether Warner Bros. Discovery will reveal or not reveal their roster of DC movies. While we already had a trailer for Black Adam last June (in line with Jurassic World Reign), the footage we all saw from Shazam: Wrath of the Gods, The Flash and Aquaman and The Lost Kingdom is still “Our Eyes”. That said, I wouldn’t be shocked to see an actual trailer for Shazam 2 stream online to the kid-friendly superhero sequel, which may be attached to DC Super Pets League next Friday. Beyond that, They could also release Black Panther: Wakanda Forever in November or the traditional Aquaman 2 trailer for Shazam 2 in December.
Regardless, I can’t imagine a more “significant” release than the end of Halloween for any studio. David Gordon Green and Danny McBride’s Halloween Legacy sequel (after John Carpenter and Debra Hill’s 1978 original ignoring every previous one by Michael Myers film) took in $256 million on a $10 million budget. Halloween Kills, which launched simultaneously on Peacock, had a $20 million budget and earned $131 million worldwide. I don’t know the budget for Halloween’s end, but I can’t imagine it’s going to be more than $20-30 million, so the trilogy is flooded with profits before a single ticket is sold. The franchise has already made $387 million on a $30 million overall budget, and that’s not counting any gains Universal made for letting “Halloween Killing” air on Peacock in its first 60 days.
There’s little to no marketing campaign for the film other than making sure people know it exists and offering some promise of relative end. There may be other Halloween movies after this trilogy, but I have to assume this will end Michael Myers’ story with Laurie Strode (Jamie Lee Curtis). Well, the story “finished” with Halloween 2 in 1981, Halloween H20 in 1998, and Halloween Resurrection in 2002. Halloween Kills remains the biggest R-rated opening weekend since January 2020’s Bad Boys for Life, and it hasn’t dropped Halloween more from Halloween (1978), H20, and Halloween than Halloween II, Halloween Resurrection, and Rob Zombie’s Halloween 2 Halloween (2007).
However, Jordan Peele’s Nope is expected to surpass its opening price of $50 million and take the overall “Covid-era” R-rated crown from Scream ($141 million worldwide earlier this year). My expectations for the end of Halloween will be lessened, as this probably won’t get the ending shock associated with Harry Potter and the Deathly Hallows Part II or Twilight: Breaking Dawn Part II. However, even the drop in Matrix Revolutions levels (from $471 million in 1999 to $742 million in 2003 to $427 million in late 2003) would still give “Halloween’s Over” an estimated $76 million worldwide. dollars, or almost four times the theoretical $20 million budget. It’s obviously not going to be great, but it’s not like Universal is expecting a Halloween return in a few years.