In Las Vegas, it usually looks like bigger is better.Caesars Entertainment (CZR) – Get Caesars Entertainment Inc. ReportMGM Resorts International (MGM) – Get the MGM Resorts International reportand Wynn Resort (WYNN) – Get the Wynn Resorts Limited report Certainly seems to agree with this logic. The three big players on the Las Vegas Strip all seem to be chasing the grandeur and grandeur of buildings that make ordinary hotels look small.
Strip has an oversized concept designed to stand out. There’s not much subtlety about Caesars Paris or MGM’s New York New York. While Wynn might not embrace the theme, its gold hotel basically screamed at me like a guy in a pink tuxedo at someone else’s wedding.
Attracting visitors to your property on the Las Vegas Strip means giving them something to see and a reason to go. It could be the high-end glitz of Caesars Palace or MGM’s Aria, or it could be the real over-the-top kitsch of Caesars Flamingo or MGM’s Excalibur.
The big players on the Las Vegas Strip have embraced excess, which has led to smaller rivals like Red Rock Resorts (RRR) – Get Red Rock Resorts Inc. Report, owners of stand casino brands do something different. Now, a company that caters to locals rather than tourists, Red Rock has made a major move to clear the way for adding new locations.
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Red Rock Resort closes three-stop casino
Owned by the Fertita brothers of Ultimate Fighting Championship, Red Rock owns a number of properties near the Las Vegas Strip. Three of them use the Station Casinos name — Texas Station, Fiesta Rancho and Fiesta Henderson — which closed in 2020 due to the pandemic.
According to the Las Vegas Review-Journal, the decision has now been made to permanently close the locations, tearing down the buildings on the property and closing them permanently. The three properties span 107.5 acres, and the company believes that customers of the shuttered casinos have moved their operations to other properties at the station.
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“Clients of Texas Station and Fiesta Ranch on Lake Mead and Rancho Boulevards in North Las Vegas have moved to Santa Fe Station in the northwest and Wildfire Casinos south of Lake Mead Boulevard, while those People who visit Carnival Henderson have moved to Sunset Station and Green Valley Ranch in Henderson,” the newspaper reported.
Red Rock has big expansion plans
Just because it closed three locations doesn’t mean Red Rock has given up on Las Vegas. The company has several new properties under construction, including the Wildfire-branded casino in downtown Fremont Street.
The new casino will be located just south of Charleston Avenue downtown. Like other Red Rock brands, Wildfire caters to local residents rather than tourists.
“Convenient local gaming and personalised service are what we’re all about – but Station Casino boarding passes further enhance the Wildfire experience,” the company said on its website.
The company also has another larger development plan, Red Rock president Scott Kreeger told the Review-Journal.
“We are working with the City of North Las Vegas on another potential development site for a large casino resort,” Krieger said. “We’re also very interested in bistros and small unrestricted spaces, and we also have some investment plans in North Las Vegas.”
Red Rock also plans to build the massive $750 million Durango Hotel and Casino at 215 Beltway and Durango Drive southwest of Las Vegas.
