The fast-food chain hopes to find elusive new menu items to get the public talking about, become social media sensations, and eventually sell out, making its eventual return a bigger event.This is why Restaurant Brand International (QSR) – Get the Restaurant Brands International Inc. report Burger King has tried many quirky Whoppers, as well as more traditional variations on the classic sandwich.
Um!brand (Yum) – Get Yum!Brand Company Report Taco Bell has been a leader in this space, often adding menu items that push boundaries. Using Doritos-based taco shells may not seem all that new, but at the time, the Doritos Locos Taco became a huge success, leading to countless spinoffs. It’s also led to snack chips mashups becoming a thing, with Burget King offering Mac N’ Cheetos, a deep-fried macaroni and cheese, and Taco Bell itself recently testing two products with a variation of Cheez-It.
Starbucks (SBUX) – Get the Starbucks Corporation Report Having also spent a while chasing the oddball after its unicorn Frappuccino surprises is a better strategy. That ended up appearing to make its new drink less special, and the chain never captured the viral success of its multicolor frozen drink, so it actually lowered the new release schedule.
McDonald’s (MCD) – Get the McDonald’s Corporation ReportHowever, it is generally more conservative when it comes to menus. Chains built on very good limited menus usually stick to that model. Sure, it has some odd outliers, like McRib, but generally, McDonald’s limited-time deals stick around as hamburger variations and maybe some new toppings.
Now, the chain has transformed its dessert menu somewhere in the world with a product that has the potential to become a global blockbuster.
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McDonald’s adds a new pie, McFlurry
McDonald’s has put a lot of emphasis on its dessert menu over the years. It offers its core apple pie, ice cream cones, milkshakes, very basic sundaes and, of course, McFlurry. The chain has experimented with different pie flavors on rare occasions and offers seasonal clover shakes around St. Patrick’s Day, but it generally continues to experiment with desserts to mix its McFlurry flavors.
Now, McDonald’s Australia has not only done just that, it’s also launching a new flavor of pies that could both be contenders on menus around the world.
“McDonald’s Australia welcomes the new Creme Brulee Pie and Creme Brulee McFlurry for a limited time,” reports Brand Eating. “Creme Brulee Pie combines caramel and vanilla custard in a flip-up fried pastry crust. McDonald’s Australia’s Creme Brulee McFlurry combines crème brulee pie and caramel sauce into vanilla fudge.”
A traditional creme brulee is topped with a layer of crystallized sugar (usually done with a blowtorch) on top of a sweet custard.
Why McDonald’s desserts matter
Once McDonald’s (or any chain for that matter) gets customers, it wants to get them to spend as much money as possible. In fact, most customers don’t order two sandwiches or multiple fries. That means add-ons like shakes, pies and McFlurries could increase the size of checks and potentially boost the fast-food giant’s profits.
Ice cream, at least its soft ice cream, costs very little. Even with the addition of some mixed products, McDonald’s may be more profitable than hamburgers. Adding in flavors like creme brulee that’s both exotic and familiar, gives the chain’s customers a reason to indulge a little, spend a little more, and try something new.