The American Football League (NFL) now finally has its own streaming service, announcing Monday that it will launch NFL+ for $4.99 a month or $39.99 a year.
The subscription will include all non-mainstream preseason games that were previously only available with an NFL Game Pass subscription for $99.99 a year. The NFL preseason kicks off on August 4 with the Jacksonville Jaguars facing the Las Vegas Raiders. It won’t be on NFL+ as it will be nationally televised.
NFL+ will also include live access to mobile devices and prime-time regular and playoff games.
NFL+ is the first time the NFL operates its own streaming service, giving the league a new futuristic platform to showcase exclusive games. Major League Baseball (MLB) and the National Basketball Association (NBA) both have subscriptions to their own streaming services, including non-mainstream games.
Hans Schroeder, executive vice president and chief operating officer of NFL Media, said NFL+ won’t include exclusive regular season games at first, but it could ultimately depend on how viewing habits evolve over the next few years. The league has signed local broadcast rights within the next 7 to 11 years.
“It’s another option that we would consider among all the other options,” he said. “We’re very excited about where NFL+ is going. As the media and sports distribution business continues to change and evolve, there are a lot of different factors that have to come into play. consider.”
The NFL is updating its Sunday ticket package and will choose a streaming partner through the fall, which could be Apple (AAPL-US) or Amazon (AMZN-US). The package costs about $300 a month and provides access to all non-mainstream broadcast matches on Sundays. DirecTV has owned the Sunday Ticket rights since 1994, but will no longer bid after the current contract expires this season. The length of the new Sunday ticket deal is still to be determined, but the league hopes to give the new partner “the right track for success.”