Home REITs PepsiCo Stokes The Fires of Nostalgia With Its Latest Flavor

PepsiCo Stokes The Fires of Nostalgia With Its Latest Flavor

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PepsiCo Stokes The Fires of Nostalgia With Its Latest Flavor

Unless you’re a card-carrying member of Mountain Dew aficionados, you probably don’t know how much it loves some special-edition flavors of the classic soda.

In fact, it has its own Reddit account with over 26,000 of them.

Its members discuss every news related to citrus-flavored sodas, from packaging changes to sharing photos of Mountain Dew bottles they’ve collected over the years.

This is a very good pedigree for a soda that has been around since the 1940s.

But Pepsi (PEP) – Get PepsiCo, Inc. Report When it decided to match its famous high-caffeine drink with video game culture, it was a genius move, since it already has a following among those seeking to “fuel” their gaming sessions anyway.

Game Fuel was born in 2007 when the cult of Dew flourished more than ever.

Today, all Pepsi has to do to revive its fan base is to bring back one of the discontinued flavors that Mountain Dew loyalists used to love — a tactic nearly every fast-food company employs, and it works remarkably well.

And its latest foray into the field brings back a product that dates back to 2010.

How Pepsi Makes Dew Fans Happy

Pepsi will bring Typhoon MTN DEW back on May 24th at 12pm EST.

It’s a flavor that was originally launched as a result of a DEWmocracy II promotion that allows fans to vote on the flavors Pepsi can create.

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Typhoons are the tropical flavor of high tide, so it’s clearly time for this return to accompany you to the beach, pool, and all your other summer adventures.

Unfortunately, you can’t just hang out at your local convenience store and buy this.

It’s only available through the Dew Store at 9AM EST, and to buy it, you’ll need to be a member of Mountain Dew’s loyalty club, Dew Nation HQ.

Why Loyalty Programs Are Everywhere Now

According to a report by Vantage Market Research, the fast food market is expected to reach over $675 billion by 2028.

Spaces aren’t getting smaller, it just means the people in them need to focus on innovation and invention.

From getting Mexican pizza days in advance to getting limited-edition groceries and merchandise, fast food chains are locking some of their offerings behind loyalty programs.

By giving customers a VIP feel and positively rewarding their decisions, businesses have the opportunity to increase repeat visits to their restaurants.

Repeat customers also tend to prefer brands, which is good news for their bottom line.

This strategy has been successful for many businesses, from bringing in more revenue to increasing foot traffic.

This is one reason more and more food and beverage establishments are trying it.

This is also in line with the success of the subscription model of companies like Yum! brand’ (Yum) – Get Yum! Brands, Inc. report Taco Bell and Panera Bread are currently experimenting.

If they continue to produce successful results, you may see more of them near you in the future.

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