Without a doubt, this will be the biggest battle in the electric vehicle (EV) race: truck/pickup.
Margins in this electrified segment are certainly not as high as those of luxury electric sedans, but it will be the highest in sales. and. Sales equal popularity. The winner of this contest is likely to be often identified by the public as The Maker or The Brand of Electric Pickups.
All the protagonists know this. As in car racing, they know that whichever company starts from pole has an advantage, but that doesn’t guarantee it will cross the finish line with the lead. Races will take place on sections of the track layout where overtaking is allowed, but may also be won or lost during pit stops, as leaders are interested in getting ready and managing their pit stops: when should they stop? How often to change wheels? They’re going to have to calculate everything to try and get out of the pits.
Rivian (RIVN) – Get Rivian Automotive, Inc. Class A ReportThe young manufacturer of electric pickups and SUVs won qualifying and started the race on pole. Rivian, which owns e-commerce giant Amazon (AMZN) – Get Amazon.com, Inc. Reports and ford (F) – Get Ford Motor Company Report As a shareholder, it started production of its electric pickup R1T last September.
Ram teases its first all-electric pickup.
General Motors (GM) – Get General Motors Corporation Report The GMC EV Pickup, an electric version of the iconic Hummer, finished second in qualifying, with first deliveries due in late 2021.
Ford and its long-awaited F-150 Lightning, the electric version of the best-selling F-150, came in third. The Dearborn, Michigan-based automaker just started production of the F-150 Lightning, but had to suspend preorders due to strong consumer interest.
Then in the race for the Chevrolet Silverado electric pickup and Tesla expected to launch in the fall of 2023, jurors have yet to decide on GM’s order again. (TSLA) – Get Tesla Inc report And its very mysterious Cybertruck, whose production will start in 2023 after several delays.
Finally, came Ram but Stellantis (STLA) – Get Stellantis NV report The pickup brand — Fiat Chrysler and French Peugeot merged to form Stellantis — knew the game wasn’t lost. And if Ram gets hold of all the unexpected elements of this fight, there’s a good chance they’ll catch up to the leader.
The brand just released a new teaser for its first all-electric Ram 1500 pickup truck, which is scheduled to hit the market in 2024. The new 15-second video was posted on the social network Twitter. Titled Ram Revolution, it shows the front of the vehicle, which appears to have a futuristic design. The car has an LED headlight that no doubt makes people talk.
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“Time to steal some mines. 😎” the brand wrote, apparently referring to the F-150 Lightning. “Released Fall 2022. https://RamRevolution.com.”
Ram is building excitement
Granted, the car is still completely blurry, but we can already see some details. We knew the grille would be as big and massive as the pickup grille, but the teaser gave us a glimpse into the darkness of the backlit RAM letters and, most importantly, an unprecedented visual signature made up of clamp optics formed on both grilles The flanks on the other side come to fire like lightning, animating the RAM 1500 pickups.
We also envision that the base will be the all-new STLA Frame platform: it offers up to 500 miles of range and a battery pack between 159-200+ kWh.
However, we don’t know if the vehicle we’re seeing in this teaser and another one released in March is an upcoming production vehicle or just a prototype.
While waiting to learn more, some commentators on Twitter have started salivating at the exciting competition that is taking shape in the truck space between legacy automakers and disruptors.
“I’m putting off buying a truck to save for this new electric Ram,” one user posted. “I think I have 3 years to save.”
“Can’t wait. Please make the truck look better than other electric trucks,” commented another user.
“Maybe my Cybertruck order will be cancelled…I’m getting old! Will see…👁,” another Twitter user commented.
Stellantis has been slower to adopt electric vehicles than its U.S. and European rivals, and it’s just starting to build momentum around its new line of electric vehicles. The company last year announced a sweeping plan to electrify most of its brand’s lineup, including EV versions of the popular Dodge cars as well as several Jeep models.